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Growth · Leadership · Inclusion

Driving changethroughgrowth, leadership& inclusion.

Moreland Accord helps leaders and organizations grow through change, turning personal and organizational development into something you can measure, defend, and live.

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Two decades inside the Fortune 500
General ElectricJohnson & JohnsonPepsiCoMobilMicrosoftExpediaVizientGeneral ElectricJohnson & JohnsonPepsiCoMobilMicrosoftExpediaVizient
Our purpose

We help leaders get comfortable with discomfort, because awareness of unconscious bias is what we bring, and growing organizations is what we do.

Moreland Accord helps leaders and organizations grow through change and the complex human dynamics that come with it, with expertise that transforms the culture and cohesion of the teams we serve.

The framework

Definitions, not slogans.

Slogans don't survive scrutiny. Operating definitions do. We make every part of growth and inclusion something you can actually measure.

What we do

Engagements built to move the metrics.

01

Keynotes

High-energy, research-grounded talks that get a room comfortable with discomfort, and ready to grow.

02

Leadership Workshops

Hands-on sessions that translate big ideas about people and culture into habits and operating definitions your teams can actually use.

03

Executive Advisory

A street-smart partner for the C-suite navigating complex people, culture, and organizational change.

04

Culture Transformation

Long-arc engagements that move the metrics on engagement, belonging, and performance, and make them stick.

Chris Moreland, Founder and CEO of Moreland Accord

Chris Moreland

Founder · President & CEO

Meet the founder

A street-smart C-suite leader who develops people and deals in evidence.

Chris Moreland is a gifted speaker, writer, and leadership expert with 20+ years in senior executive roles. He's known for a contagious regard for winning, a bias for action, and a healthy disrespect for insurmountable challenges.

20+
Years in senior executive leadership
7
Fortune 500 companies, senior roles
1
Book: Blind Attraction to Certainty
SMU
Adjunct Professor, Cox School of Business
Cover of Blind Attraction to Certainty by Chris Moreland
The book

Blind Attraction to Certainty

How Our Need to Know Reduces Our Ability to Grow

Chris Moreland's first book is about leadership and growth: it argues that our craving for certainty is the very thing that stalls us. Equal parts neuroscience, history, and hard-won executive experience, it's a guide to getting comfortable with discomfort and leading from curiosity instead of conviction.

Chris Moreland · Foreword by Rand Stagen

How we think
Slogans do not survive scrutiny. Operating definitions do.
We replace aspirational language with definitions you can measure, defend, and improve.
Policies survive turnover; goals reset.
We build growth and inclusion into the operating system of the organization, not into a single leader's calendar.
Our need to know reduces our ability to grow.
Certainty is comfortable and quietly expensive. Growth begins where the need to be right ends.