Blind Attraction to Certainty
How Our Need to Know Reduces Our Ability to Grow
Chris Moreland's first book is about leadership and growth: it argues that our craving for certainty is the very thing that stalls us. Equal parts neuroscience, history, and hard-won executive experience, it's a guide to getting comfortable with discomfort and leading from curiosity instead of conviction.
Chris Moreland · Foreword by Rand Stagen
Equal parts neuroscience, history, and hard-won experience.
Why the brain rewards certainty, and what that costs your organization.
How conscious and unconscious bias actually form, and how to interrupt them.
Turning good intentions about culture into habits teams can actually use.
Using storytelling to influence, teach, and inspire real change.
Our need to know reduces our ability to grow.
The brain rewards certainty, and that reward quietly narrows what we notice, hardens our bias, and stalls the growth of the people and organizations we lead. The book is a guide to leading from curiosity instead of conviction.
Featuring a foreword by Rand Stagen, a fitting frame for a book about trading the comfort of certainty for the discipline of growth.